BMW Considers Launching “Green” Brand

This kinda sounds like the rumors of Toyota using the term “Prius” to be a full line of vehicles.  BMW is now considering adding a 4th brand to their list.  Although BMW is already doing a lot to make their current cars lines greener, they think that a 4th “marque” would allow them to experiment further. 

Good luck, BMW.  Any new R&D can’t hurt, right?

Source: Reuters