Who Owns Your Favorite Organic Company?
I recently wrote about Clorox’s pending aquisition of Burt’s Bee’s. Most of those organic food products you’re buying aren’t from some little farm in Wisconsin. Dr Phil Howard, assistant professor at Michigan State University, has created a series of infographics related to the organic food industry. It’s a “who owns who?” of organic foods. For instance, Kraft Foods owns Back To Nature. In the drink business, Coca-Cola owns Odwalla and Pepsi owns Naked Juice. Kashi is independent, right? Nope. It’s owned by Kellogg’s.
At least there a few independents still out there like Newman’s Own. Amy’s Kitchen is prime for a buy out. Same with Clif Bar (who also makes Luna bars). I was actually surprised that Nature’s Path was an independent. They make Envirokidz cereal and granola bars among other things.
Anyway - checkout the graphics and see for yourself who owns your favorite organic food company.










[...] in November, I wrote about who owns who in the organic industry. Mi amigo and tipster, Señor Doyle, pointed me to GOOD Magazine’s version of the infograph [...]