Comments on: The Greenwashing Conference http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/ join the ecolution Mon, 08 Aug 2011 21:56:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Corporate Waste | SCREAM to be GREEN .::. join the ecolution http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/comment-page-1/#comment-215 Corporate Waste | SCREAM to be GREEN .::. join the ecolution Mon, 03 Mar 2008 16:22:29 +0000 http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/#comment-215 [...] I used to work for a company that shared a floor with a PR agency.  When I worked there, they threw so much away that had a great useful life left.  I’m guessing that they aren’t an anomaly in the corporate world.  The sad thing is (yet not surprising) that they were not only a sponsor of the Good and Green Conference here in Chicago in December, but they had a panelist speaking, too.  Before I knew that they were a sponsor, I had ripped the conference apart for contributing to the greenwashing phenomenon.  [...] [...] I used to work for a company that shared a floor with a PR agency.  When I worked there, they threw so much away that had a great useful life left.  I’m guessing that they aren’t an anomaly in the corporate world.  The sad thing is (yet not surprising) that they were not only a sponsor of the Good and Green Conference here in Chicago in December, but they had a panelist speaking, too.  Before I knew that they were a sponsor, I had ripped the conference apart for contributing to the greenwashing phenomenon.  [...]

]]> By: FTC to Madison Ave: Stop Greenwashing | SCREAM to be GREEN .::. join the ecolution http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/comment-page-1/#comment-47 FTC to Madison Ave: Stop Greenwashing | SCREAM to be GREEN .::. join the ecolution Mon, 07 Jan 2008 00:04:15 +0000 http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/#comment-47 [...] practice to advise their clients.  We talked about this recently with the “Good and Green Conference” here in Chicago which we were a little more than critical about.  Like we said then - go [...] [...] practice to advise their clients.  We talked about this recently with the “Good and Green Conference” here in Chicago which we were a little more than critical about.  Like we said then – go [...]

]]> By: Mary http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/comment-page-1/#comment-14 Mary Sun, 02 Dec 2007 04:46:50 +0000 http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/#comment-14 If you conduct a Life Cycle Assessment on bottles, turned to carpet or bottles turned into decks, you'll find that the end result isn't good - energy wise or chemicals back into the ground wise. If you want to see what a perfect new product looks like, check out Forbo Flooring. Their Marmoleum has a field to field story that is totally inert for the planet in energy and chemical output. The best part? They can prove it with documented and third party audited certification via SMaRT. http://mts. sustainableproducts.com That's where the market is moving, from green to sustainable to prove it. If you conduct a Life Cycle Assessment on bottles, turned to carpet or bottles turned into decks, you’ll find that the end result isn’t good – energy wise or
chemicals back into the ground wise. If you want to see what a perfect new product looks like, check out Forbo Flooring. Their Marmoleum has a field to field story that is totally inert for the planet in energy and chemical output. The best part? They can prove it with documented and third party audited certification via SMaRT. http://mts. sustainableproducts.com

That’s where the market is moving, from green to sustainable to prove it.

]]> By: admin http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/comment-page-1/#comment-13 admin Fri, 30 Nov 2007 20:27:05 +0000 http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/#comment-13 But are they actually doing it or just evangelizing vapor? I agree - if they actually make changes to be "greener" then that is fine. On the who owns organic brands thing - we realized very quickly when Kraft made changes to one of our favorite products by using cheaper ingredients that changed the taste. The brand was compromised, in our eyes at least. It's all give and take - so I guess you have to decide where you want to lean. For instance, a lot of carpet is made from recycled materials like soda bottles. The factory still uses a ton of natural resources trying to reconstruct that bottle into the carpet and ultimately that carpet will be in the landfill. It prolongs the end-of-lifecycle instead of being cradle-to-cradle. Its still cradle-to-grave. So are you happy they use recycled products or mad they didn't use natural fibers that decompose? I guess time will tell on who does what and how honestly they do it. But are they actually doing it or just evangelizing vapor? I agree – if they actually make changes to be “greener” then that is fine. On the who owns organic brands thing – we realized very quickly when Kraft made changes to one of our favorite products by using cheaper ingredients that changed the taste. The brand was compromised, in our eyes at least.

It’s all give and take – so I guess you have to decide where you want to lean. For instance, a lot of carpet is made from recycled materials like soda bottles. The factory still uses a ton of natural resources trying to reconstruct that bottle into the carpet and ultimately that carpet will be in the landfill. It prolongs the end-of-lifecycle instead of being cradle-to-cradle. Its still cradle-to-grave. So are you happy they use recycled products or mad they didn’t use natural fibers that decompose?

I guess time will tell on who does what and how honestly they do it.

]]> By: J. Doyle http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/comment-page-1/#comment-12 J. Doyle Fri, 30 Nov 2007 20:14:53 +0000 http://www.screamtobegreen.com/2007/11/the-greenwashing-conference/#comment-12 Your post asking "who really owns your favorite organic brands?" was enlightening, and there's no doubt that brands are seeing the green movement as an opportunity to make money, but I think the question we have to ask is "do we care?". This won't be the first time market factors have forced companies to make changes that, on a holistic impact scale, are better for the world at large. I'm glad companies are seeing green as an opportunity to capitalize financially because that means it's being seen as a competitive advantage. So if the environment is only benefiting because big corporations can make more money, so be it. Right? Your post asking “who really owns your favorite organic brands?” was enlightening, and there’s no doubt that brands are seeing the green movement as an opportunity to make money, but I think the question we have to ask is “do we care?”. This won’t be the first time market factors have forced companies to make changes that, on a holistic impact scale, are better for the world at large. I’m glad companies are seeing green as an opportunity to capitalize financially because that means it’s being seen as a competitive advantage. So if the environment is only benefiting because big corporations can make more money, so be it. Right?

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